Influencer Marketing Agency in Indonesia: TS Media

Influencer marketing sounds simple until you're the one negotiating rates with 40 different KOLs, tracking deliverables, and hoping the content still fits your brand guidelines. TS Media handles that end-to-end: KOL sourcing and negotiation, content briefing and approval, production support, and reporting.

• KOL & Talent Management: access to a network of 10,000+ engaged KOLs across beauty, finance, lifestyle, travel, and more.
• Content Production: in-house capability through channels like TS Talks and Travel Secrets, used to weave brand messaging into editorial-style content rather than obvious ads.
• Event Activation: KOL attendance and amplification tied to physical events, from product launches to large-scale brand experiences.
• Social Media Management: ongoing content calendars and always-on treatment for brands that need consistency, not one-off bursts.

The point isn't just booking influencers. It's making sure the campaign has a strategy behind who's cast, what they say, and how it's measured.

We don't talk in hypotheticals. Here's what we've actually run:

• UOB (Banking): the Privi Miles credit card "Double Dip" campaign combined social content with a targeted live event for 150 attendees, reaching 50 million+ on social media and converting 80% of attendees at the activation.
• BRI (Banking): a 12-month always-on program for BRImo involving 40+ celebrities and KOLs with weekly content, reaching 350 million+ on social media.
• BNI (Banking): the #GaPakeNanti campaign for BNI Mobile Banking and BNI Emerald ran 18 months with 25+ celebrities and KOLs — covering YouTube placements, golf and cycling events, and travel experiences — reaching 500 million+.
• Wardah (Beauty): the Glasting Lip "Ever Glasting Shine" grand launch combined KOL agency work, content production, and event attendance, hitting 50M+ social media reach.
• Lion Air Group (Airlines): an always-on brand partnership across Super Air Jet, Batik Air, and Lion Air spanning Travel Secrets, TS Talks, giveaways, event and KOL activation — including a viral moment with Luna Maya appearing as a surprise flight attendant — delivering 500M+ reach and impressions per year.

These aren't isolated one-off posts. Most of these are multi-month or multi-year partnerships, which is usually where influencer marketing actually moves a brand metric.

Banking and finance is a strong vertical for us — UOB, BNI, and BRI are proof of that, and financial services campaigns require a different level of compliance and messaging discipline than a typical beauty launch. But our client roster covers more ground: beauty (Wardah, NIVEA), e-commerce (Traveloka, Blibli), automotive, technology, and travel and hospitality (Lion Air Group, Viceroy Bali, Golden Rama, Singapore Tourism Board). We've also worked with retail and lifestyle names like Uniqlo, Galeries Lafayette, Salonpas, and Paint Pro.

That range matters because it means our team isn't guessing how to talk to a bank's compliance department one week and a beauty brand's Gen Z audience the next. We've done both.

A lot of influencer platforms are essentially marketplaces — you pick a KOL, pay, and hope for the best. TS Media operates more like an extension of your marketing team. We combine KOL management with creative strategy, in-house content production, and event capability, so a campaign can move from a social post to a live activation without switching vendors.

We're also talent managers ourselves, not just brokers. That gives us more control over quality, timelines, and how a KOL represents your brand — something that becomes obvious the first time a campaign needs a fast content turnaround or a last-minute event appearance.