KOL Agency Indonesia: Influencer Marketing & KOL Management by TS Media

A KOL agency sits between your brand and the influencer ecosystem, handling the parts most marketing teams don't have bandwidth for: talent sourcing by niche and audience fit, contract and rate negotiation, content direction, compliance with platform and brand guidelines, and performance reporting across dozens (sometimes hundreds) of creators at once.

At TS Media, KOL management is one part of a broader creative and talent infrastructure that also covers:

• Creative Agency & Strategy
• Talent Management / Brand Ambassador programs
• Event Production & Activation (IONATION, TSX, HYROX, SporTStive+)
• Content Production, including our own YouTube properties TS Talks and Travel Secrets
• Social Media Management & Live Streaming
• Brand-driven Product Placement
• Community Activation (Friendstivity)

That combination matters because most KOL campaigns don't live in isolation — they connect to a launch event, a brand ambassador contract, or a content calendar that needs to run consistently for months.

We don't talk in vague promises about influencer marketing — we point to what's already been delivered.

• UOB Privi Miles CC ("Double Dip" campaign): social media campaign plus a targeted live event activation, reaching 50 million+ on social media with 150 pax at the live event and an 80% conversion rate.
• BRI (BRImo): weekly KOL content sustained for 12 months, using 40+ celebrities and KOLs, generating 350 million+ in social media reach.
• BNI (#GaPakeNanti — BNI Mobile Banking & BNI Emerald): brand ambassador management, creative and content production, YouTube episode placements, event and travel activations, running weekly for 18 months with 25+ celebrities and KOLs and 500 million+ reach.
• Wardah (Glasting Lip Grand Launch — "Ever Glasting Shine"): KOL agency work, content production, and event attendance coordination, reaching 50 million+ on social media.
• Lion Air Group (Super Air Jet, Batik Air, Lion Air): an always-on partnership across TS Media assets — Travel Secrets, TS Talks, audience giveaways, event and KOL activation — delivering 500 million+ in reach and impressions per year.

These aren't isolated one-off posts. Most of these relationships run as ongoing programs, which is closer to what KOL management should look like — a system, not a single burst of content.

Banking clients like BRI, BNI, and UOB have trusted us with campaigns that require both reach and regulatory sensitivity — financial products need KOL content that's accurate, not just catchy. Beauty brands like Wardah need launch-day buzz paired with product education. Airlines like Lion Air Group need always-on content that keeps a travel audience engaged year-round, not just during promotions.

Beyond these case studies, we've also worked with brands including Betadine, Galeries Lafayette, Lazada, Mayora, Index Living Mall, Super Air Jet, Cole Haan, Hakuhodo Digital Indonesia, Livin Mandiri, and JCB — spanning healthcare, retail, e-commerce, FMCG, fashion, and finance.

Across our full portfolio, TS Media has completed 500+ projects, with an average of 100M+ monthly impressions and 50M+ monthly reach across managed assets and campaigns.

Every engagement starts with understanding what the campaign actually needs to achieve — awareness, conversion, product education, or long-term brand ambassador presence. From there:

• We shortlist KOLs from our network of 10,000+ engaged creators, matched by audience, niche, and content style — not just follower count.
• We handle briefing, contracts, and content direction so messaging stays consistent across every creator.
• We produce or oversee content production, including tie-ins with our own channels like TS Talks and Travel Secrets when relevant.
• We manage live activations and events where KOL presence needs to translate into an in-person moment — as with the UOB live event or BNI's golf and cycling activations.
• We report on reach, engagement, and conversion so you know what the campaign actually did, not just what it looked like.

Founded by public figure Luna Maya and CEO Marianne Rumantir, TS Media runs this process from Jakarta but works with brands across Indonesia.