TS Media · Jakarta, Indonesia

Talent Management in Jakarta: Brand Ambassadors & KOLs That Actually Move Business Metrics

Picking the wrong face for your brand is expensive — wasted budget, mismatched audiences, and a campaign that never quite lands. TS Media is a talent management and brand ambassador agency based in Jakarta, built around a network of 10,000+ KOLs and public figures across categories from banking to beauty to travel. We handle the full cycle: talent selection, contracting, content direction, and long-term brand ambassador programs, not one-off bookings. Clients like BRI, BNI, UOB, and Wardah have run multi-month talent programs through us, with reach ranging from 50 million to 500 million across their campaigns. If you need a talent strategy that ties back to actual business goals — awareness, education, or conversion — this is where to start.

What Talent Management at TS Media Actually Covers

Talent management isn't just booking a celebrity for a photo op. At TS Media, it means matching the right public figure or KOL to your brand objective, then managing that relationship end-to-end — negotiation, content planning, event appearances, and reporting.

Brand Ambassador programs: long-term partnerships built around a talent's audience fit, not just follower count.
KOL & Influencer Management: access to a pool of 10,000+ KOLs, from macro celebrities to niche micro-influencers.
Event & activation talent: talent appearances tied to live activations, product launches, and experiential events.
Content-driven talent placement: talents featured across owned channels like TS Talks and Travel Secrets, plus client social assets.

Proof: Talent Programs That Ran for Months, Not Days

BNI's #GaPakeNanti program is a good example of what sustained talent management looks like. TS Media brought in 25+ celebrities and KOLs, produced weekly content over 18 months, and layered in YouTube placements, golf and cycling events, and travel experiences tied to BNI Emerald. Total reach crossed 500 million.

BRI's BRImo campaign followed a similar structure — 40+ celebrities and KOLs, weekly content sustained for 12 months, reaching over 350 million. For UOB's Privi Miles credit card, talent and KOL assets supported a live event activation of 150 pax with an 80% conversion rate, alongside 50 million+ in social reach. Wardah's Glasting Lip launch, "Ever Glasting Shine," combined KOL agency work, content production, and event attendance to hit 50 million+ reach.

Lion Air Group — covering Super Air Jet, Batik Air, and Lion Air — runs an always-on talent partnership across TS Media's assets, including surprise talent appearances (Luna Maya as a surprise flight attendant), giveaways, and fashion show activations, generating 500 million+ in reach and impressions annually.

Why Brands in Jakarta Choose TS Media for Talent Management

Jakarta has no shortage of talent agencies. What sets TS Media apart is the combination of a founder network — including Luna Maya as a public figure co-founder — with the operational backbone of a full creative agency. That means talent isn't managed in isolation; it's paired with content production, event execution, and social media management under one roof.

300+ brand collaborations across banking, FMCG, beauty, e-commerce, automotive, and technology.
500+ projects completed, many involving multi-month talent commitments rather than single bookings.
100M+ average monthly impressions and 50M+ average monthly reach across managed assets.
Clients across sectors: Attaquer, Sidomuncul, TRAD3MARK, Kopiko, Batik Air, UOB, Nirjhara Hotel, Salonpas Lets Move, Migelas, and Livin Mandiri.

How a Talent Management Engagement Works

Every engagement starts with the objective — awareness, product education, or conversion — because that determines which talent tier and content format makes sense. From there, TS Media handles talent shortlisting, contract terms, content briefs, and coordination with events or campaigns already in motion.

For banking clients like BNI and BRI, that's meant weekly always-on content over 12–18 months. For a product launch like Wardah's, it's meant a tighter, event-focused sprint. The structure flexes to the brand, not the other way around.

Trusted by brands across industries

Frequently Asked Questions

What is TS Media?

TS Media (PT Teman Setia Sejahtera) is a Jakarta-based creative agency and talent management company founded by Luna Maya and Marianne Rumantir. It manages brand ambassadors, KOL partnerships, event production, and content across a network of 10,000+ engaged KOLs.

Does TS Media manage brand ambassador programs, or just single influencer bookings?

Both, but TS Media specializes in longer-term brand ambassador programs. Examples include BNI's #GaPakeNanti (18 months of weekly content, 25+ talents) and BRI's BRImo campaign (12 months, 40+ talents).

Which industries has TS Media worked with for talent management in Jakarta?

Banking and financial institutions (BRI, BNI, UOB), health and beauty (Wardah), airlines (Lion Air Group), plus brands like Sidomuncul, Kopiko, Batik Air, and Livin Mandiri across FMCG, automotive, and e-commerce.

How many KOLs and talents does TS Media have access to?

TS Media has engaged 10,000+ KOLs and works with a network of celebrities and public figures spanning multiple categories, alongside 300+ brand collaborations completed to date.

How do I start a talent management project with TS Media?

Email sales@tsmedia.id with your campaign objective, timeline, and target audience. The TS Media team will propose a talent shortlist and program structure based on your goals.

Is TS Media only based in Jakarta, or does it serve other cities in Indonesia?

TS Media is headquartered in Jakarta but serves clients across Indonesia, running national campaigns, events, and content programs beyond the Jakarta area.

Ready to start a project with TS Media?

Tell us about your brand campaign — creative strategy, KOL, content production, or events. Our team will help shape the right approach.

Email sales@tsmedia.id